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WELCOME TO BSBA

We enhance the Learning Experiences & Career Outcomes for HBCU students.

Now accepting applications for the Fall 2024 Cohort!

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ABOUT US

Who We Are

The Black Sports Business Academy is a 501(c)3 non-profit organization committed to enhancing the learning experiences & career outcomes for students at HBCUs who want to break into the sports & entertainment industry.

HOW WE WORK

Engagement Strategy

We prioritize our members, collaborate with our partners, and focus on building a more connected and inclusive sports & entertainment industry.

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Liberated Development

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Sports Industry Exposure

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Community
Building

Upcoming Programs

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The Black Sports Business Academy is a 14-week engagement & exposure program designed to enhance the learning experience for students at HBCUs. The mission is simple – enhance the learning experience and career outcomes for students at HBCUs who want to work in the sports & entertainment industry.

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NASCAR’s commitment to building roads for Historically Black Colleges & University (HBCU) students to launch their careers in the business of sports dates back to the year 2000. NASCAR’s Diversity Internship Program provides practical, unique, hands-on experiences in a variety of fields vital to the sport & business operations. Join us for this discussion with members of the NASCAR Diversity Internship Program community who have gone on to other great opportunities in the business of sports & entertainment.

Sports & Entertainment Partners

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JOIN OUR COMMUNITY OF SUPPORTERS

Join the more than 250 executives who have committed to supporting our mission to enhance the HBCU experience!

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